The promotional budget links the established objectives with three areas. Which of the following is not one of these areas?
a. Governmental regulation
b. Media
c. Message
d. Control decisions
Question 2
In the context of attitudes toward ads, which of the following statements is true of consumers in a good mood?
A) They pay attention to negative information about their preferred brands.
B) They tend to pay attention to information about competitors.
C) They like a brand extension that is moderately similar to the parent product.
D) They tend to ignore seeing relationships among brands.
E) They avoid having tentative preferences for a single brand.
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