Author Question: When consumers believe a statement simply because it has been repeated a number of times, it is ... (Read 164 times)

kshipps · **on:** Jun 29, 2018

When consumers believe a statement simply because it has been repeated a number of times, it is referred to as _____.
A) body feedback
B) the truth effect
C) a peripheral cue
D) an emotional appeal
E) the frequency heuristic

Question 2

Airlines, financial services, telecommunications, automobiles, and tobacco are the major consumer ad categories which dominate advertising in global media.

Indicate whether the statement is true or false