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Author Question: When consumers believe a statement simply because it has been repeated a number of times, it is ... (Read 51 times)

kshipps

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on: Jun 29, 2018
When consumers believe a statement simply because it has been repeated a number of times, it is referred to as _____.
 A) body feedback
  B) the truth effect
  C) a peripheral cue
  D) an emotional appeal
  E) the frequency heuristic

Question 2

Airlines, financial services, telecommunications, automobiles, and tobacco are the major consumer ad categories which dominate advertising in global media.
 
 Indicate whether the statement is true or false


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bd5255

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

T


kshipps

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Reply 2 on: Jun 29, 2018
Gracias!

sailorcrescent

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Reply 3 on: Yesterday
Excellent

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