When consumers believe a statement simply because it has been ...

[kshipps]

When consumers believe a statement simply because it has been repeated a number of times, it is referred to as _____.
 A) body feedback
  B) the truth effect
  C) a peripheral cue
  D) an emotional appeal
  E) the frequency heuristic

Question 2

Airlines, financial services, telecommunications, automobiles, and tobacco are the major consumer ad categories which dominate advertising in global media.
 
 Indicate whether the statement is true or false

[bd5255]

Answer to Question 1

B

Answer to Question 2

T

[kshipps]

Thanks for the timely response, appreciate it

[tanna.moeller]

Great answer, keep it coming