This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Marketers at Raindew Cookies decide to change the packaging of their high-fiber nutritious oatmeal ... (Read 75 times)

geoffrey

  • Hero Member
  • *****
  • Posts: 880
on: Jun 29, 2018
Marketers at Raindew Cookies decide to change the packaging of their high-fiber nutritious oatmeal cookies to make them look like attractive chocolate bars. This move has led to a marked increase in the sales of these cookies. In this scenario, the marketers at Raindew Cookies considered repackaging the oatmeal cookies due to the _____.
 A) body feedback theory
  B) rule of thumb theory
  C) special relativity theory
  D) reversal theory
  E) general relativity theory

Question 2

What is one thing that the price element of the marketing mix creates that the other three elements do not?


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Brenm

  • Sr. Member
  • ****
  • Posts: 359
Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

In a world of increasing competition, government regulation, accelerating inflation, and widely fluctuating exchange rates, global marketers must spend increasing amounts of time planning the pricing strategy. Because pricing is the only revenue-generating element of the marketing mix, its role in meeting corporate objectives is enhanced. However, it comes under increasing governmental scrutiny as well, as evidenced by intracompany transfer pricing.


geoffrey

  • Member
  • Posts: 880
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

daiying98

  • Member
  • Posts: 354
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

Once thought to have neurofibromatosis, Joseph Merrick (also known as "the elephant man") is now, in retrospect, thought by clinical experts to have had Proteus syndrome. This endocrine disease causes continued and abnormal growth of the bones, muscles, skin, and so on and can become completely debilitating with severe deformities occurring anywhere on the body.

Did you know?

The calories found in one piece of cherry cheesecake could light a 60-watt light bulb for 1.5 hours.

Did you know?

Street names for barbiturates include reds, red devils, yellow jackets, blue heavens, Christmas trees, and rainbows. They are commonly referred to as downers.

Did you know?

Oliver Wendell Holmes is credited with introducing the words "anesthesia" and "anesthetic" into the English language in 1846.

Did you know?

Pope Sylvester II tried to introduce Arabic numbers into Europe between the years 999 and 1003, but their use did not catch on for a few more centuries, and Roman numerals continued to be the primary number system.

Risks of infectious disease increase in (a) high-density agricultural populations compared to (b) lo Risks of infectious disease increase in (a) high-density agricultural populations compared to (b) lo
Donald Trump and Climate Change Donald Trump and Climate Change
The second half of life brings a change from outward to inward concerns and from physical to ... The second half of life brings a change from outward to inward concerns and from physical to ...
Despite the globe’s vast social change, people all over the world continue to make race a ... Despite the globe’s vast social change, people all over the world continue to make race a ...
Cloud Types: High Clouds Cloud Types: High Clouds
Binding change model for ATP synthase Binding change model for ATP synthase
Video: Helper T cell receptors, activation, proliferation, differentiation & action

For a complete list of videos, visit our video library