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Author Question: The success of a manufacturer's product strategies is: a. Marginally related to channel management. ... (Read 37 times)

nummyann

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on: Jun 29, 2018
The success of a manufacturer's product strategies is:
 a. Marginally related to channel management.
  b. Totally dependent upon channel management.
  c. Generally unrelated to channel management.
  d. Often related to channel management.
  e. A prerequisite to channel management.

Question 2

Which form of test marketing is likely to reveal the most amount of information to potential competitors?
 a. Controlled test marketing c. Simulated test marketing
  b. Full test marketing d. Quasi test marketing


Expo

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

C
Test marketing a product can provide a good indication of how the product will be received in the market, but this stage can also be expensive, time consuming, and open to competitive sabotage.


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