Author Question: Which of the following is not considered to be unfavorable in the new product screening process? a. ... (Read 38 times)

Deast7027

  • Hero Member
  • *****
  • Posts: 538
Which of the following is not considered to be unfavorable in the new product screening process?
 a. Targeting new customers c. Meeting new service requirements
  b. Using new channels d. All of the above are unfavorable.

Question 2

Andoitine, a leading pharmaceutical company, makes Tonedeep, a medicine widely used for viral infections in children. However, doctors recently discovered that children who took this medicine could develop a serious blood disorder. This has led to Andoitine's recalling their product for further testing. This is an example of Andoitine:
 A) reducing clutter for brand image.
  B) reducing elaboration for a brand.
  C) protecting its brand image.
  D) creating a new brand name.
  E) increasing processing efficiency.



ebonylittles

  • Sr. Member
  • ****
  • Posts: 318
Answer to Question 1

D
Targeting new customers leads to unfamiliar customer needs which lowers the success rate of a new product launch. New channels also take a firm away from its expertise and lowers the success rate. New service requirements require new training of employees and also is considered to be an unfavorable attribute in the screening process. Thus, all of the above are unfavorable.

Answer to Question 2

C



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

Atropine, along with scopolamine and hyoscyamine, is found in the Datura stramonium plant, which gives hallucinogenic effects and is also known as locoweed.

Did you know?

Adolescents often feel clumsy during puberty because during this time of development, their hands and feet grow faster than their arms and legs do. The body is therefore out of proportion. One out of five adolescents actually experiences growing pains during this period.

Did you know?

Oliver Wendell Holmes is credited with introducing the words "anesthesia" and "anesthetic" into the English language in 1846.

Did you know?

The top five reasons that children stay home from school are as follows: colds, stomach flu (gastroenteritis), ear infection (otitis media), pink eye (conjunctivitis), and sore throat.

Did you know?

HIV testing reach is still limited. An estimated 40% of people with HIV (more than 14 million) remain undiagnosed and do not know their infection status.

For a complete list of videos, visit our video library