« previous next »

Author Question: Which of the following is not considered to be unfavorable in the new product screening process? a. ... (Read 49 times)

Deast7027

  • Hero Member
  • *****
  • Posts: 538
on: Jun 29, 2018
Which of the following is not considered to be unfavorable in the new product screening process?
 a. Targeting new customers c. Meeting new service requirements
  b. Using new channels d. All of the above are unfavorable.

Question 2

Andoitine, a leading pharmaceutical company, makes Tonedeep, a medicine widely used for viral infections in children. However, doctors recently discovered that children who took this medicine could develop a serious blood disorder. This has led to Andoitine's recalling their product for further testing. This is an example of Andoitine:
 A) reducing clutter for brand image.
  B) reducing elaboration for a brand.
  C) protecting its brand image.
  D) creating a new brand name.
  E) increasing processing efficiency.


ebonylittles

  • Sr. Member
  • ****
  • Posts: 318
Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Targeting new customers leads to unfamiliar customer needs which lowers the success rate of a new product launch. New channels also take a firm away from its expertise and lowers the success rate. New service requirements require new training of employees and also is considered to be an unfavorable attribute in the screening process. Thus, all of the above are unfavorable.

Answer to Question 2

C


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

Deast7027

  • Hero Member
  • *****
  • Posts: 538
Reply #2 on: Jun 29, 2018
Thank you


ebonylittles

  • Sr. Member
  • ****
  • Posts: 318
Reply #3 on: Jun 29, 2018
No problemo


« previous next »
 

Did you know?

Aspirin may benefit 11 different cancers, including those of the colon, pancreas, lungs, prostate, breasts, and leukemia.

Did you know?

Hyperthyroidism leads to an increased rate of metabolism and affects about 1% of women but only 0.1% of men. For most people, this increased metabolic rate causes the thyroid gland to become enlarged (known as a goiter).

Did you know?

There are more bacteria in your mouth than there are people in the world.

Did you know?

Normal urine is sterile. It contains fluids, salts, and waste products. It is free of bacteria, viruses, and fungi.

Did you know?

When intravenous medications are involved in adverse drug events, their harmful effects may occur more rapidly, and be more severe than errors with oral medications. This is due to the direct administration into the bloodstream.

The process of mitosis in an animal cell. The process of mitosis in an animal cell.
The human birth process as an example of positive feedback. The human birth process as an example of positive feedback.
The steps in the hearing process. (1) Sound waves enter the outer ear and travel through the ear ... The steps in the hearing process. (1) Sound waves enter the outer ear and travel through the ear ...
The Collision-Coalescence Process The Collision-Coalescence Process
Importance of Considering Gestalt Principles in Product Design Importance of Considering Gestalt Principles in Product Design
Cancer cells can move to new locations in the body, a process called metastasis Cancer cells can move to new locations in the body, a process called metastasis
Video: Primary Active Transport - electrochemical gradient and ion transport / water movement

For a complete list of videos, visit our video library