Which of the following is not considered to be unfavorable in the ...

[Deast7027]

Which of the following is not considered to be unfavorable in the new product screening process?
 a. Targeting new customers c. Meeting new service requirements
  b. Using new channels d. All of the above are unfavorable.

Question 2

Andoitine, a leading pharmaceutical company, makes Tonedeep, a medicine widely used for viral infections in children. However, doctors recently discovered that children who took this medicine could develop a serious blood disorder. This has led to Andoitine's recalling their product for further testing. This is an example of Andoitine:
 A) reducing clutter for brand image.
  B) reducing elaboration for a brand.
  C) protecting its brand image.
  D) creating a new brand name.
  E) increasing processing efficiency.

[ebonylittles]

Answer to Question 1

D
Targeting new customers leads to unfamiliar customer needs which lowers the success rate of a new product launch. New channels also take a firm away from its expertise and lowers the success rate. New service requirements require new training of employees and also is considered to be an unfavorable attribute in the screening process. Thus, all of the above are unfavorable.

Answer to Question 2

C

[Deast7027]

Thank you

[ebonylittles]

No problemo