Which of the following statements is true when consumers see one brand alongside a second brand that has a completely different personality?
A) The first brand will simulate more negative reaction than the second brand.
B) The second brand will simulate more positive reaction than the first brand.
C) The first brand will seem more distinctive than the second brand.
D) The first brand's personality will seem to overlap with that of the second brand.
E) The second brand will seem more distinctive than the first brand.
Question 2
Which of the following is not a cause of the rapid advancement of service marketing?
a. Deregulation
b. Innovations in technology
c. Major shifts in the business environment
d. Branding becoming an integral part of marketing
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