Author Question: The growth stage of the IPLC is characterized by a leveling of profits and a slowdown in sales ... (Read 75 times)

HudsonKB16

  • Hero Member
  • *****
  • Posts: 535
The growth stage of the IPLC is characterized by a leveling of profits and a slowdown in sales growth as the product is adopted by most target consumers.
 
 Indicate whether the statement is true or false

Question 2

Which of the following statements is true of consumers' perceptions?
 A) Images located near the package top add to the perception of a product as heavy.
  B) Consumers perceive that packages in eye-catching shapes contain more of a product.
  C) All consumers possess the same ability to label odors.
  D) When consumers taste foods with a hard or rough texture, they associate the foods with fat.
  E) Reaction to touch in sales situation is the same across cultures.



makaylafy

  • Sr. Member
  • ****
  • Posts: 347
Answer to Question 1

F
The maturity stage of the IPLC is characterized by a leveling of profits and a slowdown in sales growth as the product is adopted by most target consumers. Sales growth is obviously increasing in the introduction and growth stage of the IPLC. This may be found in The Maturity Stage section (10-1c).

Answer to Question 2

B



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

Limit intake of red meat and dairy products made with whole milk. Choose skim milk, low-fat or fat-free dairy products. Limit fried food. Use healthy oils when cooking.

Did you know?

Eating food that has been cooked with poppy seeds may cause you to fail a drug screening test, because the seeds contain enough opiate alkaloids to register as a positive.

Did you know?

Vaccines cause herd immunity. If the majority of people in a community have been vaccinated against a disease, an unvaccinated person is less likely to get the disease since others are less likely to become sick from it and spread the disease.

Did you know?

Patients who have been on total parenteral nutrition for more than a few days may need to have foods gradually reintroduced to give the digestive tract time to start working again.

Did you know?

According to the American College of Allergy, Asthma & Immunology, more than 50 million Americans have some kind of food allergy. Food allergies affect between 4 and 6% of children, and 4% of adults, according to the CDC. The most common food allergies include shellfish, peanuts, walnuts, fish, eggs, milk, and soy.

For a complete list of videos, visit our video library