The growth stage of the IPLC is characterized by a leveling of profits and a slowdown in sales growth as the product is adopted by most target consumers.
Indicate whether the statement is true or false
Question 2
Which of the following statements is true of consumers' perceptions?
A) Images located near the package top add to the perception of a product as heavy.
B) Consumers perceive that packages in eye-catching shapes contain more of a product.
C) All consumers possess the same ability to label odors.
D) When consumers taste foods with a hard or rough texture, they associate the foods with fat.
E) Reaction to touch in sales situation is the same across cultures.
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