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Author Question: The growth stage of the IPLC is characterized by a leveling of profits and a slowdown in sales ... (Read 31 times)

HudsonKB16

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on: Jun 29, 2018
The growth stage of the IPLC is characterized by a leveling of profits and a slowdown in sales growth as the product is adopted by most target consumers.
 
 Indicate whether the statement is true or false

Question 2

Which of the following statements is true of consumers' perceptions?
 A) Images located near the package top add to the perception of a product as heavy.
  B) Consumers perceive that packages in eye-catching shapes contain more of a product.
  C) All consumers possess the same ability to label odors.
  D) When consumers taste foods with a hard or rough texture, they associate the foods with fat.
  E) Reaction to touch in sales situation is the same across cultures.


makaylafy

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F
The maturity stage of the IPLC is characterized by a leveling of profits and a slowdown in sales growth as the product is adopted by most target consumers. Sales growth is obviously increasing in the introduction and growth stage of the IPLC. This may be found in The Maturity Stage section (10-1c).

Answer to Question 2

B


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HudsonKB16

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Reply #2 on: Jun 29, 2018
Thank you :)


makaylafy

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Reply #3 on: Jun 29, 2018
Happy to help you


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