Unlike industrial products, in marketing of consumer products ...

[hubes95]

Unlike industrial products, in marketing of consumer products culture plays an important role.
 
 Indicate whether the statement is true or false

Question 2

Bill loved hang gliding. He enjoyed going out by himself to enjoy the thrilling sensation of flying like a bird. This is an example of a _____.
 A) social need
  B) functional need
  C) non-social need
  D) symbolic need
  E) hedonic need

[mohan]

Answer to Question 1

T
For marketing consumer products, culture plays a key role, and firms must be aware of norms, values, and traditions in the target country. See the International Perspectives on Industrial Products and Services section (9-7).

Answer to Question 2

E

[hubes95]

Excellent

[tranoy]

TYSM