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Author Question: Unlike industrial products, in marketing of consumer products culture plays an important role. ... (Read 155 times)

hubes95

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Unlike industrial products, in marketing of consumer products culture plays an important role.
 
 Indicate whether the statement is true or false

Question 2

Bill loved hang gliding. He enjoyed going out by himself to enjoy the thrilling sensation of flying like a bird. This is an example of a _____.
 A) social need
  B) functional need
  C) non-social need
  D) symbolic need
  E) hedonic need



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mohan

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Answer to Question 1

T
For marketing consumer products, culture plays a key role, and firms must be aware of norms, values, and traditions in the target country. See the International Perspectives on Industrial Products and Services section (9-7).

Answer to Question 2

E




hubes95

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Reply 2 on: Jun 29, 2018
Wow, this really help


jojobee318

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

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