Which of the following statements is true of marketing communication?
A) Word of mouth spreads fastest through traditional print media.
B) Word of mouth is marketer-controlled.
C) Word of mouth seems less credible to consumers than messages directly controlled by marketers.
D) Sales promotions include premiums, contests, sweepstakes, free samples, coupons, and rebates.
E) A perceptual map measures consumers' physiological and neurological responses to marketing communications.
Question 2
_____ are generalizations about any given group, both positive and negative.
a. Taboos
b. Norms
c. Stereotypes
d. Mores
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