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Author Question: Which of the following statements is true of marketing communication? A) Word of mouth spreads ... (Read 51 times)

eruditmonkey@yahoo.com

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on: Jun 29, 2018
Which of the following statements is true of marketing communication?
 A) Word of mouth spreads fastest through traditional print media.
  B) Word of mouth is marketer-controlled.
  C) Word of mouth seems less credible to consumers than messages directly controlled by marketers.
  D) Sales promotions include premiums, contests, sweepstakes, free samples, coupons, and rebates.
  E) A perceptual map measures consumers' physiological and neurological responses to marketing communications.

Question 2

_____ are generalizations about any given group, both positive and negative.
 a. Taboos
  b. Norms
  c. Stereotypes
  d. Mores


elizabethrperez

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

C


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