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Author Question: Intensity: a. Refers to the number of intermediaries at each level of the marketing channel. b. Is ... (Read 35 times)

Medesa

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on: Jun 29, 2018
Intensity:
 a. Refers to the number of intermediaries at each level of the marketing channel.
  b. Is generally classified as either intensive or selective.
  c. Referes to the number of independent sales agents a manufacturer uses.
  d. Kiosk retailers.
  e. Picture-capable cell phones.

Question 2

In the event of a national disaster or a government takeover, the licensor licensing without the name only incurs the loss of ___________________ _.
 Fill in the blank(s) with correct word


guyanai

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

Royalties


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Medesa

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Reply #2 on: Jun 29, 2018
Thank you


guyanai

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Reply #3 on: Jun 29, 2018
No problemo


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