Author Question: Intensity: a. Refers to the number of intermediaries at each level of the marketing channel. b. Is ... (Read 86 times)

Medesa

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Intensity:
 a. Refers to the number of intermediaries at each level of the marketing channel.
  b. Is generally classified as either intensive or selective.
  c. Referes to the number of independent sales agents a manufacturer uses.
  d. Kiosk retailers.
  e. Picture-capable cell phones.

Question 2

In the event of a national disaster or a government takeover, the licensor licensing without the name only incurs the loss of ___________________ _.
 Fill in the blank(s) with correct word



guyanai

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Answer to Question 1

A

Answer to Question 2

Royalties



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