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Author Question: In their communications, channel members often omit or distort information: a. To obtain feedback on ... (Read 89 times)

newbem

  • Hero Member
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  • Posts: 579
on: Jun 29, 2018
In their communications, channel members often omit or distort information:
 a. To obtain feedback on plans before they are implemented.
  b. To protect promotional plans from being leaked to the competition.
  c. And thus build additional expert power.
  d. To gain additional profits.
  e. To mislead competitors.

Question 2

Licensing is a principal entry mode for the service industry.
 
 Indicate whether the statement is true or false


Laurenleakan

  • Sr. Member
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  • Posts: 309
Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Chapter 5Strategy in Marketing Channels

MULTIPLE CHOICE

Answer to Question 2

F
Licensing is an entry mode for production oriented firms. Franchising is a principal entry mode for the service industry.


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