« previous next »

Author Question: In their communications, channel members often omit or distort information: a. To obtain feedback on ... (Read 99 times)

newbem

  • Hero Member
  • *****
  • Posts: 579
on: Jun 29, 2018
In their communications, channel members often omit or distort information:
 a. To obtain feedback on plans before they are implemented.
  b. To protect promotional plans from being leaked to the competition.
  c. And thus build additional expert power.
  d. To gain additional profits.
  e. To mislead competitors.

Question 2

Licensing is a principal entry mode for the service industry.
 
 Indicate whether the statement is true or false


Laurenleakan

  • Sr. Member
  • ****
  • Posts: 309
Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Chapter 5Strategy in Marketing Channels

MULTIPLE CHOICE

Answer to Question 2

F
Licensing is an entry mode for production oriented firms. Franchising is a principal entry mode for the service industry.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

As many as 20% of Americans have been infected by the fungus known as Histoplasmosis. While most people are asymptomatic or only have slight symptoms, infection can progress to a rapid and potentially fatal superinfection.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates’s recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

Although puberty usually occurs in the early teenage years, the world's youngest parents were two Chinese children who had their first baby when they were 8 and 9 years of age.

Did you know?

The most destructive flu epidemic of all times in recorded history occurred in 1918, with approximately 20 million deaths worldwide.

Did you know?

When intravenous medications are involved in adverse drug events, their harmful effects may occur more rapidly, and be more severe than errors with oral medications. This is due to the direct administration into the bloodstream.

Feedback inhibition Feedback inhibition
The function of a ligand-gated ion channel The function of a ligand-gated ion channel
Negative feedback control of the female reproductive hormones Negative feedback control of the female reproductive hormones
Nonverbal communications convey strong, powerful messages that may be negative or positive. Nonverbal communications convey strong, powerful messages that may be negative or positive.
Apply the cold source, and ask for immediate feedback. Conform the cold source to the shape of the ... Apply the cold source, and ask for immediate feedback. Conform the cold source to the shape of the ...
The five skills of the element Collection of Information The five skills of the element Collection of Information
Video: Audiology

For a complete list of videos, visit our video library