Retailers are often willing to adhere to the wishes of large ...

[iveyjurea]

Retailers are often willing to adhere to the wishes of large manufacturers such as Procter & Gamble and General Foods because these companies sell brands of products that are in great demand by consumers. These large manufacturers are in a position to emphasize the use of:
 a. Reward power.
  b. Expert power.
  c. Referent power.
  d. Legitimate power.
  e. Channel power.

Question 2

Dreft is positioned as a detergent that removes tough baby stains and protects garment colors. This is an example of ___________________ _ positioning.
 Fill in the blank(s) with correct word

[maya.nigrin17@yahoo.com]

Answer to Question 1

A

Answer to Question 2

Attribute
Benefit

[iveyjurea]

Excellent

[Chelseyj.hasty]

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