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Author Question: Retailers are often willing to adhere to the wishes of large manufacturers such as Procter & ... (Read 97 times)

iveyjurea

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on: Jun 29, 2018
Retailers are often willing to adhere to the wishes of large manufacturers such as Procter & Gamble and General Foods because these companies sell brands of products that are in great demand by consumers. These large manufacturers are in a position to emphasize the use of:
 a. Reward power.
  b. Expert power.
  c. Referent power.
  d. Legitimate power.
  e. Channel power.

Question 2

Dreft is positioned as a detergent that removes tough baby stains and protects garment colors. This is an example of ___________________ _ positioning.
 Fill in the blank(s) with correct word


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maya.nigrin17@yahoo.com

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

Attribute
Benefit


iveyjurea

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Reply 2 on: Jun 29, 2018
Excellent

covalentbond

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Reply 3 on: Yesterday
:D TYSM

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