Author Question: Retailers are often willing to adhere to the wishes of large manufacturers such as Procter & ... (Read 40 times)

iveyjurea · **on:** Jun 29, 2018

Retailers are often willing to adhere to the wishes of large manufacturers such as Procter & Gamble and General Foods because these companies sell brands of products that are in great demand by consumers. These large manufacturers are in a position to emphasize the use of:
a. Reward power.
b. Expert power.
c. Referent power.
d. Legitimate power.
e. Channel power.

Question 2

Dreft is positioned as a detergent that removes tough baby stains and protects garment colors. This is an example of ___________________ _ positioning.
Fill in the blank(s) with correct word