Author Question: A wholesaler and retailer have become embroiled in conflict over attempts by the wholesaler's sales ... (Read 116 times)

asmith134 · **on:** Jun 29, 2018

A wholesaler and retailer have become embroiled in conflict over attempts by the wholesaler's sales force to help the retailer display its products. The retailer views this sales force as a nuisance that interferes with customer service. There seems to be a problem of:
a. Expectational differences.
b. Goal incompatibilities.
c. Resource scarcities.
d. Role incongruencies.
e. Perceptual differences.

Question 2

At the ___________________ _ level, the strategic plan allocates funds to each business unit based on division goals and objectives.
Fill in the blank(s) with correct word