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Author Question: Market segments should be homogeneous in relation to other segments to improve marketing efficiency. ... (Read 169 times)

dmcintosh

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on: Jun 29, 2018
Market segments should be homogeneous in relation to other segments to improve marketing efficiency.
 
 Indicate whether the statement is true or false

Question 2

What is a photo sharing site?
 A) A website that provides stock photography.
  B) A website that allows users to upload photos for public or private viewing.
  C) A website with photos that lets viewers download them.
  D) A website that lets you upload photos from your mobile phone.
  E) A website that monetizes user generated photos and images.


Kedrick2014

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F
Market segments should be easy to distinguish from each other (i.e., they should be heterogeneous relative to other segments). They should respond differently from other market segments to marketing strategies. If consumers all over the world are similar then there is no need for target marketing.

Answer to Question 2

B


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