Author Question: Market segments should be homogeneous in relation to other segments to improve marketing efficiency. ... (Read 119 times)

dmcintosh

  • Hero Member
  • *****
  • Posts: 517
Market segments should be homogeneous in relation to other segments to improve marketing efficiency.
 
 Indicate whether the statement is true or false

Question 2

What is a photo sharing site?
 A) A website that provides stock photography.
  B) A website that allows users to upload photos for public or private viewing.
  C) A website with photos that lets viewers download them.
  D) A website that lets you upload photos from your mobile phone.
  E) A website that monetizes user generated photos and images.



Kedrick2014

  • Sr. Member
  • ****
  • Posts: 359
Answer to Question 1

F
Market segments should be easy to distinguish from each other (i.e., they should be heterogeneous relative to other segments). They should respond differently from other market segments to marketing strategies. If consumers all over the world are similar then there is no need for target marketing.

Answer to Question 2

B



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

The FDA recognizes 118 routes of administration.

Did you know?

Though “Krazy Glue” or “Super Glue” has the ability to seal small wounds, it is not recommended for this purpose since it contains many substances that should not enter the body through the skin, and may be harmful.

Did you know?

The familiar sounds of your heart are made by the heart's valves as they open and close.

Did you know?

According to the Migraine Research Foundation, migraines are the third most prevalent illness in the world. Women are most affected (18%), followed by children of both sexes (10%), and men (6%).

Did you know?

The horizontal fraction bar was introduced by the Arabs.

For a complete list of videos, visit our video library