A smaller supplier with limited capacity for growth may need to ...

[ENagel]

A smaller supplier with limited capacity for growth may need to eliminate some existing customers to meet the increased requirements of a larger customer.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Which of the following is the aim of foreign-market opportunity analysis?
 a. To utilize a broad-brush approach which is accomplished quickly at low cost.
  b. To conduct a painstaking and detailed analysis of the world on a market-by-market basis.
  c. To obtain consistency in the firm's marketing efforts.
  d. To consider the government restrictions on markets.

[zacnyjessica]

Answer to Question 1

TRUE

Answer to Question 2

A