A smaller supplier with limited capacity for growth may need to eliminate some existing customers to meet the increased requirements of a larger customer.
a. True
b. False
Indicate whether the statement is true or false
Question 2
Which of the following is the aim of foreign-market opportunity analysis?
a. To utilize a broad-brush approach which is accomplished quickly at low cost.
b. To conduct a painstaking and detailed analysis of the world on a market-by-market basis.
c. To obtain consistency in the firm's marketing efforts.
d. To consider the government restrictions on markets.
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