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Author Question: A smaller supplier with limited capacity for growth may need to eliminate some existing customers to ... (Read 39 times)

ENagel

  • Hero Member
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  • Posts: 540
on: Jun 29, 2018
A smaller supplier with limited capacity for growth may need to eliminate some existing customers to meet the increased requirements of a larger customer.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Which of the following is the aim of foreign-market opportunity analysis?
 a. To utilize a broad-brush approach which is accomplished quickly at low cost.
  b. To conduct a painstaking and detailed analysis of the world on a market-by-market basis.
  c. To obtain consistency in the firm's marketing efforts.
  d. To consider the government restrictions on markets.


zacnyjessica

  • Sr. Member
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Reply #1 on: Jun 29, 2018
Answer to Question 1

TRUE

Answer to Question 2

A


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