What is a major reason that firms are reluctant to engage in international marketing activities?
a. Lack of investors in international markets.
b. The lack of sensitivity to differences in consumer tastes and preferences.
c. Absence of profitable opportunities.
d. Lack of distributors in most international markets.
Question 2
Ten producers of garden tools all sell through one wholesaler to five retailers. The number of contacts needed for all of the manufacturers to contact all of the retailers is __________. If the wholesaler were eliminated from the channel, the number of contacts needed would be:
a. 2; 5
b. 16; 15
c. 6; 5
d. 50; 50
e. 15; 50
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