Author Question: Why are firms reluctant to engage in international marketing ... (Read 64 times)

DelorasTo · **on:** Jun 29, 2018

Why are firms reluctant to engage in international marketing activities?

Question 2

An independent variable is a variable that is predicted and/or explained by other variables.

Indicate whether the statement is true or false

xthemafja · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A major reason that firms are reluctant to engage in international marketing activities is the lack of sensitivity to differences in consumer tastes and preferences. A second reason is a limited appreciation for the different marketing environments abroad. A third reason is the lack of familiarity with national and international data sources and the inability to use them if obtained. Finally, firms often build up their international marketing activities gradually, frequently on the basis of unsolicited orders. Over time, actual business experience in a country or with specific firms may be used as a substitute for organized research.

Answer to Question 2

F
This is a dependent variable. An independent variable is one that is expected to influence the dependent variable.