Author Question: What are the three major constraints placed upon international marketing firms, and how do they make ... (Read 95 times)

LCritchfi · **on:** Jun 29, 2018

What are the three major constraints placed upon international marketing firms, and how do they make decisions in light of these constraints?

Question 2

All of the following are advantages of a weighted-point supplier evaluation system except _____.
a. flexible system
b. supplier ranking allowed
c. moderate implementation costs
d. total cost approach
e. quantitative and qualitative factors combined into a single system

maaaaaaaaaa · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

Constraints of time, resources and expertise are the major inhibitors of international marketing research. Nevertheless, firms need to carry out planned and organized research in order to explore global market alternatives successfully. Such research needs to be closely linked to the decision making process.

Answer to Question 2

d