« previous next »

Author Question: Management should develop and operate the marketing channel in such a way as to: a. Reduce costs to ... (Read 63 times)

magmichele12

  • Hero Member
  • *****
  • Posts: 559
on: Jun 29, 2018
Management should develop and operate the marketing channel in such a way as to:
 a. Reduce costs to the lowest possible level.
  b. Support and enhance the other strategic variables of the marketing mix.
  c. Maximize sales to final users.
  d. Provide the bulk of the promotional support needed by the firm.
  e. Provide a unique service to customers.

Question 2

Even if the same scale is used in different cultures, and the researcher has subjected the scale to decentering techniques, the same scale is likely to have different reliabilities when administered in different countries.
 
 Indicate whether the statement is true or false


Shshxj

  • Sr. Member
  • ****
  • Posts: 335
Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

T
Reliability is the extent to which the scale is likely to be free from random error and yield consistent results. Because different cultures respond differently to surveys even if the same scale is used, it is likely to have differing reliabilities across countries.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

The newest statin drug, rosuvastatin, has been called a superstatin because it appears to reduce LDL cholesterol to a greater degree than the other approved statin drugs.

Did you know?

Signs and symptoms that may signify an eye tumor include general blurred vision, bulging eye(s), double vision, a sensation of a foreign body in the eye(s), iris defects, limited ability to move the eyelid(s), limited ability to move the eye(s), pain or discomfort in or around the eyes or eyelids, red or pink eyes, white or cloud spots on the eye(s), colored spots on the eyelid(s), swelling around the eyes, swollen eyelid(s), and general vision loss.

Did you know?

Side effects from substance abuse include nausea, dehydration, reduced productivitiy, and dependence. Though these effects usually worsen over time, the constant need for the substance often overcomes rational thinking.

Did you know?

Looking at the sun may not only cause headache and distort your vision temporarily, but it can also cause permanent eye damage. Any exposure to sunlight adds to the cumulative effects of ultraviolet (UV) radiation on your eyes. UV exposure has been linked to eye disorders such as macular degeneration, solar retinitis, and corneal dystrophies.

Did you know?

According to the National Institute of Environmental Health Sciences, lung disease is the third leading killer in the United States, responsible for one in seven deaths. It is the leading cause of death among infants under the age of one year.

A controlled fire being set as part of ecosystem management in Jasper National Park. A controlled fire being set as part of ecosystem management in Jasper National Park.
Image of a blue whale's tail fluke with the Santa Barbara Channel Islands in the background, Au Image of a blue whale's tail fluke with the Santa Barbara Channel Islands in the background, Au
Opioids for Pain Management Opioids for Pain Management
Urea (diesel exhaust fluid) injection is used to reduce NOx exhaust emissions. It is injected after ... Urea (diesel exhaust fluid) injection is used to reduce NOx exhaust emissions. It is injected after ...
Control of the cell cycle by cyclin-dependent kinases, and the checkpoints at which they operate Control of the cell cycle by cyclin-dependent kinases, and the checkpoints at which they operate
Video: How eudicots (true dicots) differ from monocots Animation

For a complete list of videos, visit our video library