Author Question: What are the major components of a marketing plan? Describe each component of the marketing ... (Read 157 times)

kaid0807 · **on:** Jun 29, 2018

What are the major components of a marketing plan? Describe each component of the marketing plan.

Question 2

Cultural universals are the manifestations of the total way of life of any group of people.

Indicate whether the statement is true or false

welcom1000 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

Situational analysisIncludes mission statement and information about the current condition of the business.
Marketing strategyDescribes the target market and the marketing mix; financing and risk management are also discussed. The positioning statement can be included at the end of this section.
Implementation planDescribes how the marketing plan will be put into action; includes tasks to be completed, timeline, assignments of responsibility, communication procedures to be followed, and guidelines for review and evaluation.

Answer to Question 2

T