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Author Question: List the four elements of promotion and explain each one.[br][br][b][color=gray]Question ... (Read 106 times)

jeatrice

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List the four elements of promotion and explain each one.

Question 2

When using negotiating a/an _____, it is necessary to include a/an _____ that allows a buyer to terminate the contract in the event of persistently poor quality, delivery problems, and so on.
 a. spot buy contract.evergreen clause
 b. RFP.RFQ
 c. purchase order.purchase agreement
  d. blanket purchase order.escape clause
  e. online catalog.RFP



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shoemake

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Answer to Question 1

Advertising: paid form of communication delivered by a product maker or seller to consumers. Product placement is considered a form of advertising.
Publicity: unpaid media attention, both negative and positive, about a business and its products, services, or events.
Sales promotions: additional incentives offered for a limited time to encourage consumers to buy a product.
Personal selling: in-person, face-to-face communication between a seller and a customer.

Answer to Question 2

d



jeatrice

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shoemake

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