Author Question: List and explain the four classes of a market share.[br][br][b][color=gray]Question ... (Read 74 times)

dmcintosh · **on:** Jun 28, 2018

List and explain the four classes of a market share.

Question 2

When a multivariate statistical technique is used to predict a dependent variable from several independent variables, the researcher is studying ____.
a. dependence
b. independence
c. interdependence
d. segmental

frankwu0507 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

A dog is a brand with small share in a market that's not growing. A star is a brand with a relatively large share in a growing market. A cash cow is a brand that is doing well (strong market share) in a not so great growth industry. A question mark is a brand that is not doing well in an industry that is.

Answer to Question 2

A