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Author Question: __________ scales consist of pairs of bipolar words or phrases that can be used to describe the ... (Read 125 times)

lunatika

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on: Jun 29, 2018
__________ scales consist of pairs of bipolar words or phrases that can be used to describe the attitude object.
 Fill in the blank(s) with correct word

Question 2

The most common approach taken by marketing researchers to measure attitude is __________ measures.
 Fill in the blank(s) with correct word


Dominic

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Reply #1 on: Jun 29, 2018
Answer to Question 1

(semantic-differential)

Answer to Question 2

(self-report)


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lunatika

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Reply #2 on: Jun 29, 2018
Thank you :)


Dominic

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Reply #3 on: Jun 29, 2018
Happy to help you


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