Author Question: __________ scales consist of pairs of bipolar words or phrases that can be used to describe the ... (Read 108 times)

lunatika

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__________ scales consist of pairs of bipolar words or phrases that can be used to describe the attitude object.
 Fill in the blank(s) with correct word

Question 2

The most common approach taken by marketing researchers to measure attitude is __________ measures.
 Fill in the blank(s) with correct word



Dominic

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Answer to Question 1

(semantic-differential)

Answer to Question 2

(self-report)



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