__________ scales consist of pairs of bipolar words or phrases that can be used to describe the ...

Author Question: __________ scales consist of pairs of bipolar words or phrases that can be used to describe the ... (Read 49 times)

lunatika

Hero Member
Posts: 548

on: Jun 29, 2018

__________ scales consist of pairs of bipolar words or phrases that can be used to describe the attitude object.
Fill in the blank(s) with correct word

Question 2

The most common approach taken by marketing researchers to measure attitude is __________ measures.
Fill in the blank(s) with correct word

Dominic

Sr. Member
Posts: 328

Reply #1 on: Jun 29, 2018

Answer to Question 1

(semantic-differential)

Answer to Question 2

(self-report)

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lunatika

Hero Member
Posts: 548

Reply #2 on: Jun 29, 2018

Thank you

Dominic

Sr. Member
Posts: 328

Reply #3 on: Jun 29, 2018

Happy to help you

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