Author Question: __________ scales consist of pairs of bipolar words or phrases that can be used to describe the ... (Read 117 times)

lunatika

  • Hero Member
  • *****
  • Posts: 548
__________ scales consist of pairs of bipolar words or phrases that can be used to describe the attitude object.
 Fill in the blank(s) with correct word

Question 2

The most common approach taken by marketing researchers to measure attitude is __________ measures.
 Fill in the blank(s) with correct word



Dominic

  • Sr. Member
  • ****
  • Posts: 328
Answer to Question 1

(semantic-differential)

Answer to Question 2

(self-report)



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

It is widely believed that giving a daily oral dose of aspirin to heart attack patients improves their chances of survival because the aspirin blocks the formation of new blood clots.

Did you know?

The average adult has about 21 square feet of skin.

Did you know?

Stroke kills people from all ethnic backgrounds, but the people at highest risk for fatal strokes are: black men, black women, Asian men, white men, and white women.

Did you know?

Vampire bats have a natural anticoagulant in their saliva that permits continuous bleeding after they painlessly open a wound with their incisors. This capillary blood does not cause any significant blood loss to their victims.

Did you know?

About 3% of all pregnant women will give birth to twins, which is an increase in rate of nearly 60% since the early 1980s.

For a complete list of videos, visit our video library