This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Use of the eye camera in marketing research is based on which one of the following physiological ... (Read 41 times)

c0205847

  • Hero Member
  • *****
  • Posts: 531
on: Jun 29, 2018
Use of the eye camera in marketing research is based on which one of the following physiological findings?
 a. Pupils tend to dilate when people are interested in a stimulus.
  b. People tend to blink faster when they are emotionally aroused.
  c. Pupils tend to contract when people are uninterested in a stimulus.
  d. Emotional intensity is proportional to the amount of secretions from tear glands.
  e. Peoples' eyes do not move smoothly along lines of type as they read.

Question 2

A researcher is interested in measuring the amount of time people must spend in looking at a particular ad before becoming aware of the intended point of the ad. Which one of the following electronic/mechanical tools would be appropriate for use in this investigation?
 a. Eye camera
  b. Optical scanner
  c. Galvanometer
  d. People meter
  e. Visual analyzer


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

EAN94

  • Sr. Member
  • ****
  • Posts: 307
Reply #1 on: Jun 29, 2018
Answer to Question 1

E

Answer to Question 2

a


c0205847

  • Member
  • Posts: 531
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

Dnite

  • Member
  • Posts: 297
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

Vaccines cause herd immunity. If the majority of people in a community have been vaccinated against a disease, an unvaccinated person is less likely to get the disease since others are less likely to become sick from it and spread the disease.

Did you know?

People often find it difficult to accept the idea that bacteria can be beneficial and improve health. Lactic acid bacteria are good, and when eaten, these bacteria improve health and increase longevity. These bacteria included in foods such as yogurt.

Did you know?

The immune system needs 9.5 hours of sleep in total darkness to recharge completely.

Did you know?

One way to reduce acid reflux is to lose two or three pounds. Most people lose weight in the belly area first when they increase exercise, meaning that heartburn can be reduced quickly by this method.

Did you know?

As many as 28% of hospitalized patients requiring mechanical ventilators to help them breathe (for more than 48 hours) will develop ventilator-associated pneumonia. Current therapy involves intravenous antibiotics, but new antibiotics that can be inhaled (and more directly treat the infection) are being developed.

Examples of cell-to-cell communication based on the distance between cells Examples of cell-to-cell communication based on the distance between cells
Primary School Attendance in World Regions Attending primary school is common but not universal, wo Primary School Attendance in World Regions Attending primary school is common but not universal, wo
Fractures are diagnosed based on an X-ray of the broken bone. Shown here: a comminuted fracture of ... Fractures are diagnosed based on an X-ray of the broken bone. Shown here: a comminuted fracture of ...
Performing Transmission-Based Precaution: Isolation Techniques Performing Transmission-Based Precaution: Isolation Techniques
Research Design in Clinical Psychology Research Design in Clinical Psychology
Camera Measurement Camera Measurement
Video: Wound Care

For a complete list of videos, visit our video library