This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Use of the eye camera in marketing research is based on which one of the following physiological ... (Read 36 times)

c0205847

  • Hero Member
  • *****
  • Posts: 531
on: Jun 29, 2018
Use of the eye camera in marketing research is based on which one of the following physiological findings?
 a. Pupils tend to dilate when people are interested in a stimulus.
  b. People tend to blink faster when they are emotionally aroused.
  c. Pupils tend to contract when people are uninterested in a stimulus.
  d. Emotional intensity is proportional to the amount of secretions from tear glands.
  e. Peoples' eyes do not move smoothly along lines of type as they read.

Question 2

A researcher is interested in measuring the amount of time people must spend in looking at a particular ad before becoming aware of the intended point of the ad. Which one of the following electronic/mechanical tools would be appropriate for use in this investigation?
 a. Eye camera
  b. Optical scanner
  c. Galvanometer
  d. People meter
  e. Visual analyzer


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

EAN94

  • Sr. Member
  • ****
  • Posts: 307
Reply #1 on: Jun 29, 2018
Answer to Question 1

E

Answer to Question 2

a


c0205847

  • Member
  • Posts: 531
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

nathang24

  • Member
  • Posts: 314
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

The most common treatment options for addiction include psychotherapy, support groups, and individual counseling.

Did you know?

More than 50% of American adults have oral herpes, which is commonly known as "cold sores" or "fever blisters." The herpes virus can be active on the skin surface without showing any signs or causing any symptoms.

Did you know?

People who have myopia, or nearsightedness, are not able to see objects at a distance but only up close. It occurs when the cornea is either curved too steeply, the eye is too long, or both. This condition is progressive and worsens with time. More than 100 million people in the United States are nearsighted, but only 20% of those are born with the condition. Diet, eye exercise, drug therapy, and corrective lenses can all help manage nearsightedness.

Did you know?

On average, someone in the United States has a stroke about every 40 seconds. This is about 795,000 people per year.

Did you know?

Hyperthyroidism leads to an increased rate of metabolism and affects about 1% of women but only 0.1% of men. For most people, this increased metabolic rate causes the thyroid gland to become enlarged (known as a goiter).

The U.S. Long-Term Ecological Research (LTER) network. The U.S. Long-Term Ecological Research (LTER) network.
Physiological changes of aging Physiological changes of aging
Upper Paleolithic stone tools include blade-based tools as seen here being produced from a blade cor Upper Paleolithic stone tools include blade-based tools as seen here being produced from a blade cor
Freedom House is a nonprofit institution that uses several different factors to rank countries based Freedom House is a nonprofit institution that uses several different factors to rank countries based
Nutrition-related research findings are often lead stories in newspapers, magazines, and on websites Nutrition-related research findings are often lead stories in newspapers, magazines, and on websites
questions based questions based
Video: Causes of Angina

For a complete list of videos, visit our video library