Which of the following is FALSE? a. Problem-solving marketing ...

[dalyningkenk]

Which of the following is FALSE?
 a. Problem-solving marketing research focuses only on short-term marketing decisions with respect to the marketing mix elements.
  b. An attempt to determine the most efficient allocation of funding to various promotional activities is an example of marketing research.
  c. A survey designed to identify the characteristics of light, average, and heavy users of detergent is an example of marketing research.
  d. Videotaping computer users to understand the context of software use is an example of marketing research.
  e. Visiting various restaurants and sampling different menu items in preparation for opening a new restaurant is an example of marketing research.

Question 2

Because both nominal and ordinal measures are easily used to group respondents or objects into groups or
  categories, researchers often refer to these types of measures as ___________________ _.
 Fill in the blank(s) with correct word

[abctaiwan]

Answer to Question 1

a

Answer to Question 2

Categorical measures

[dalyningkenk]

Thanks for the timely response, appreciate it

[skipfourms123]

Excellent