Author Question: Which of the following is FALSE? a. Problem-solving marketing research focuses only on short-term ... (Read 79 times)

dalyningkenk · **on:** Jun 29, 2018

Which of the following is FALSE?
a. Problem-solving marketing research focuses only on short-term marketing decisions with respect to the marketing mix elements.
b. An attempt to determine the most efficient allocation of funding to various promotional activities is an example of marketing research.
c. A survey designed to identify the characteristics of light, average, and heavy users of detergent is an example of marketing research.
d. Videotaping computer users to understand the context of software use is an example of marketing research.
e. Visiting various restaurants and sampling different menu items in preparation for opening a new restaurant is an example of marketing research.

Question 2

Because both nominal and ordinal measures are easily used to group respondents or objects into groups or
categories, researchers often refer to these types of measures as ___________________ _.
Fill in the blank(s) with correct word