Author Question: ____ in adopting innovations have been characterized as deliberate. a. Early refusers b. Innovators ... (Read 132 times)

bobthebuilder · **on:** Jun 29, 2018

____ in adopting innovations have been characterized as deliberate.
a. Early refusers
b. Innovators
c. Early adopters
d. The late majority
e. The early majority

Question 2

Marketing research
a. is simply asking consumers for their likes, dislikes, needs, and wants in a one-on-one situation.
b. spans the informational boundary between the firm and its environment.
c. can only be employed to assess the impact of past or contemplated adjustments in the marketing mix.
d. is most generally used for marketing control purposes.
e. is most generally a marketing implementation function.