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Author Question: Because innovators adopt innovations independent of the opinions of other people, they a. will be ... (Read 151 times)

lracut11

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on: Jun 29, 2018
Because innovators adopt innovations independent of the opinions of other people, they
 a. will be easily influenced by their reference group.
  b. will be easily influenced by their peer group.
  c. may process information about innovations through peripheral route processing.
  d. are more receptive to information about new products.
  e. are less receptive to information about new products.

Question 2

Which of the following phases of the information-management process is NOT part of marketing research?
 a. The specification of what information is needed.
  b. The collection of the information.
  c. The analysis of the information.
  d. The use of the information.
  e. The interpretation of the information.


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covalentbond

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

D


lracut11

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Reply 2 on: Jun 29, 2018
Gracias!

atrochim

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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