According to the book, the most important strategy to a firm is ...

[abc]

According to the book, the most important strategy to a firm is its
 A) pricing strategy.
  B) new product strategy.
  C) cost control procedures.
  D) all of these choices were reported to be equally important.

Question 2

The Pricing Chips suggests that consumers choose between substitutes based on
 A) comparative advantages.
  B) absolute prices.
  C) absolute opportunity costs.
  D) relative prices.

[parker125]

Answer to Question 1

A

Answer to Question 2

D