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Author Question: According to the book, the most important strategy to a firm is its A) pricing strategy. B) new ... (Read 118 times)

abc

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on: Jun 30, 2018
According to the book, the most important strategy to a firm is its
 A) pricing strategy.
  B) new product strategy.
  C) cost control procedures.
  D) all of these choices were reported to be equally important.

Question 2

The Pricing Chips suggests that consumers choose between substitutes based on
 A) comparative advantages.
  B) absolute prices.
  C) absolute opportunity costs.
  D) relative prices.


parker125

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Reply #1 on: Jun 30, 2018
Answer to Question 1

A

Answer to Question 2

D


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