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Author Question: A popular diet company hires a physician to advertise their weight-loss program. Which source ... (Read 26 times)

neverstopbelieb

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on: Jun 19, 2018
A popular diet company hires a physician to advertise their weight-loss program. Which source variable is the company trying to influence?
 
  a. likeability
  b. similarity
  c. credibility
  d. originality
  e. attractiveness

Question 2

In memory encoding, mental picture is to as meaning is to .
 
  a. auditory; semantic
  b. auditory; visual c. visual; auditory d. visual; semantic
  e. semantic; auditory


ririgirl15

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Reply #1 on: Jun 19, 2018
Answer to Question 1

c

Answer to Question 2

d


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