Author Question: A popular diet company hires a physician to advertise their weight-loss program. Which source ... (Read 76 times)

neverstopbelieb

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A popular diet company hires a physician to advertise their weight-loss program. Which source variable is the company trying to influence?
 
  a. likeability
  b. similarity
  c. credibility
  d. originality
  e. attractiveness

Question 2

In memory encoding, mental picture is to as meaning is to .
 
  a. auditory; semantic
  b. auditory; visual c. visual; auditory d. visual; semantic
  e. semantic; auditory



ririgirl15

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Answer to Question 1

c

Answer to Question 2

d



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