Author Question: The Partnering for Success feature in Chapter 14 is titled Three Steps to Alliance Success. The ... (Read 104 times)

rlane42

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The Partnering for Success feature in Chapter 14 is titled Three Steps to Alliance Success. The three steps to alliance success identified in the feature are ________.
 
  A) drafting a licensing agreement, setting up a governance structure, and making it work
  B) selecting a partner, cutting the deal, and making it work
  C) interviewing potential partners, cutting the deal, and supervising the implementation of the agreement
  D) drafting a licensing agreement, cutting the deal, and setting up a governance structure
  E) selecting an alliance manager, setting up a governance structure, and making it work

Question 2

Which of the following is not a type of franchising according to the text?
 
  A) Product and trade-name franchising
  B) Business-format franchising
  C) Inclusive franchising
  D) All of the above are types of franchising.
  E) None of the above is a type of franchising.


Silverbeard98

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Answer to Question 1

B

Answer to Question 2

C



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