The Partnering for Success feature in Chapter 14 is titled Three Steps to Alliance Success. The three steps to alliance success identified in the feature are ________.
A) drafting a licensing agreement, setting up a governance structure, and making it work
B) selecting a partner, cutting the deal, and making it work
C) interviewing potential partners, cutting the deal, and supervising the implementation of the agreement
D) drafting a licensing agreement, cutting the deal, and setting up a governance structure
E) selecting an alliance manager, setting up a governance structure, and making it work
Question 2
Which of the following is not a type of franchising according to the text?
A) Product and trade-name franchising
B) Business-format franchising
C) Inclusive franchising
D) All of the above are types of franchising.
E) None of the above is a type of franchising.
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