The Savvy Entrepreneurial Firm feature in Chapter 3 focuses on Bill Gross, and how a company he was leading, Knowledge Adventure, made a 180-degree turn on the positioning of a product.
According to the feature, Gross and his team made the change as a result of ________.
A) observing how customers acted when buying their product
B) studying industry trends
C) conducting Internet research
D) administering a concept test and a buying intentions survey
E) hiring consultants to provide them advice
Question 2
Montana Sky Trails leads multiday outdoor adventure trips for private groups and corporate clients to various locations across Montana.
The company was started by Justin Smith, an individual that gave up a prestigious job in banking because Montana Sky Trails better accommodates his personal lifestyle. Montana Sky Trails is an example of a(n) ________ firm.
A) entrepreneurial
B) salary-substitute
C) standard-of-living
D) statutory
E) lifestyle
Marjane Satrapi, page from the "Kim Wilde" chapter of the graphic novel Persepolis.
Bill Viola, The Reflecting Pool.
Morris and Company, Sussex Rush-Seated Chairs.
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