Author Question: When JackDee's Burgers opened a chain of restaurants in Southeast Asia, it introduced chicken ... (Read 61 times)

NguyenJ · **on:** Jul 6, 2018

When JackDee's Burgers opened a chain of restaurants in Southeast Asia, it introduced chicken burgers to the menu, replacing the regular beef burgers available in other regions, to accommodate local cultural values.

In this case, the company implemented the ________.
A) product development strategy
B) market development strategy
C) differentiation strategy
D) diversification strategy
E) market penetration strategy

Question 2

Which of the following, if true, strengthens the argument that he should adopt a market development strategy?

A) Brett wants to sell his pastries at a cheaper rate than that of branded products.
B) Market research shows that demand for Becky's products is increasing in the neighboring towns.
C) Becky's has a monopoly on bakeries in the entire district.
D) After years of selling desserts, Brett wants to start his own line of kitchenware.
E) Brett wants to cater to health conscious customers who are demanding sugar free pastries.