Author Question: In 2008 KFC, famous for fried chicken, introduced grilled chicken in an effort to offer healthier ... (Read 299 times)

luvbio

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In 2008 KFC, famous for fried chicken, introduced grilled chicken in an effort to offer healthier menu options. This product mix change can be attributed to:
 A) more effective brand management.
  B) the stage of the product life cycle.
  C) simplifying the product mix.
  D) challenges from competitors.
  E) changes in customer preferences.

Question 2

A voluntary association of two or more people acting as co-owners of a business is known as a:
 A) partnership.
  B) corporation.
  C) sole proprietorship.
  D) conglomerate.
  E) syndicate.



CAPTAINAMERICA

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Answer to Question 1

E

Answer to Question 2

A



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