Refer to Table 9.2. The marketing manager's communication to the ...

[newbem]

Refer to Table 9.2. The marketing manager's communication to the sales and operations managers is an example of:
 
  A) downward communication.
  B) lateral communication.
  C) diagonal communication.
  D) upward communication.

Question 2

Refer to Table 9.3. The tool that will get the executives what they want once they have the broadest possible input would be a/an:
 
  A) corporate hotline.
  B) suggestion system.
  C) employee survey.
  D) brown bag meeting.

[javimendoza7]

Answer to Question 1

B

Answer to Question 2

D